By Susan Sweeney CA
An expanding quantity ofВ real property dealers and dealers are making the net their first vacation spot, soВ getting extra of them to prevent at an agencyвЂ™s or person agentвЂ™s website can suggest millions of greenbacks in commissions. The confirmed e mail, linking, and web advertising recommendations supplied increases preliminary customer site visitors to any actual property web site and retain purchasers and dealers returning time and again. moreover, actual property brokers and place of work managers can use the templates, checklists, and kinds integrated to make their site an immense and powerful promoting device.
Read or Download 101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series PDF
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Additional info for 101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series
9 For each and every one of your target markets, you should also try to determine an appropriate “WOW” factor. What can you provide for them on your Web site that will WOW them? Your objective should be to exceed the target market’s expectations. Your main target market might be your potential customer, but other target markets might include existing customers, or the media, or those who influence the buying decision for your potential customers. When you look at—really look at—potential customers versus existing customers, you realize that what these two groups want and need from your Web site is probably different.
Other Notes Your home page should be 50 KB or less and should be displayed on no more than one or two screens. Studies have shown that visitors rarely wait beyond 15 seconds to download a site. Test the download time of Home Page your site using different connection speeds to ensure that The main page of a it is reasonable for all users. Web site. Also avoid dead links. These are links that don’t go anywhere and the viewer usually receives a “404—File not Found” error message from the Web server after clicking on a dead link.
A real estate agency’s Web site might include features such as an opt-in mailing list to send people information on weekly listings, or a page on the site detailing the latest specials. The real estate agency’s site might also include video tours of properties to entice visitors to look into their listings further. Another idea is to Planning Your Web Site 11 have a system in place to help customers save favorite locations and book an appointment or viewing with a real estate agent. The Fundamentals Once you have clearly defined your online objectives, your target markets, and the real estate-related products or services you want to promote online, you are ready to move on to the next phase of planning your Web site—doing your competitive analysis.